Hi, everybody, Julie here from The Sales Ace, bringing you another sales tip to help skyrocket your business.
So this week, I am going to talk about something that one of my favourite authors, Jeffrey Gitomer, talks about in his book called the Sales Bible, and it's called Sales Tools.
Now, in his book, he talks a lot about how sales tools are vital, they're part of the process. And I just want to talk a little bit about what we mean by Sales Tools, and to put out a question there to you guys: have you got them and are you using them effectively?
So if you have this book (and I highly recommend that you do buy it, read it, or download it) page 192 is where we start talking about the Sales Tools. And he talks about a number of things from personalised notes, testimonials, letters from satisfied customers, support articles, videos, down to meeting at network meetings, invitations to your facility and location, tickets, letters, faxes, telephone... Yes, the telephone is a sales tool!
Now, with all of these, it's great to have them in your arsenal, but it's about using them. So let's take things like personal notes. I have one of my clients that will send birthday cards (both for your birthday, and your business birthday) which is a lovely, lovely touch, and it helps keep his brand out there. It's lovely when you get them - I've been on the receiving end of them.
Let's talk about letters from satisfied customers. These are about your testimonials. These are from people that are genuinely saying that you're great at what you do. But how are you using those? Have they given you a recommendation on LinkedIn? Are you sharing them on your other social media? Are you getting them on your website? Are you making the most of those particular Sales Tools?
Let's talk about something else that he puts in: support articles. These are blogs or articles that you've created. Again, are you using them in your social media? Are you using them in your marketing?
So it's great to have Sales Tools, but let's make sure that we're actually using them. One of the best and probably the most inexpensive Sales Tools is business cards. Now, I don't know about you, but I've not done a lot of face-to-face networking over the pandemic, but now we're getting back out there. Are you remembering to get your business cards out of your briefcase, your pocket, or your handbag? Are you remembering to pass them on to people? Because people keep those sorts of things on their desks, and it's a good way to remain in someone's eye line.
So that's it - just a little bit about Sales Tools. What have you got and how are you using them? If you've got a load of leaflets stuffed in a cupboard, let's get them out and get them working.
I'd be really interested to hear from you guys as to what you've got and how you're using them and whether this particular sales tip has prompted you to get them out and think again.
Anyway, that's it for this week, and I will catch up with you soon!